Co-Branding Basics and Benefits

Co-Branding Basics and Benefits

Have you ever passed or visited a restaurant or drive-thru that features two very recognizable, but entirely different brands? It could be a combination of Mexican food and pizza, or hot dogs and ice cream.  The merging of two franchises and their products under...

Establishing and selling franchises is complicated because both federal and state laws apply. Federal law establishes minimum disclosure standards for franchisors, but states may have additional registration and filing requirements which can vary significantly from...