Case Studies

Our clients operate a home cleaning franchise in New York. The business remained resilient despite major recent issues, like the emergence of the COVID-19 pandemic, inflation and supply chain risks.

As the clients neared the conclusion of their first 10-year franchise agreement, they needed to decide on whether to renew for another 10 years or walk away from the business. In order to renew, a franchisee will almost never sign a franchise agreement that is the same as the prior agreement with a new expiration date.

Our client was a franchisee in New York who owned a franchise location that offered acai bowls and smoothies. The business was popular, profitable and had a reliable local consumer base for in-person dining, takeout and delivery service. The business was performing so well, in fact, that a local entrepreneur approached our client to purchase the franchise unit for a favorable amount. The chance to sell and turn a profit was very enticing but reality quickly set in, as the client realized she was in unchartered territory: This was the client’s first and only unit, and had never sold a business before. 

CHALLENGE: Our client was a multi-unit operator of a gym franchise with several successful locations throughout New York City. The brand specialized in offering top-notch equipment, personable employees, clean workout areas, fitness classes, and personal training sessions. This client had a strong local presence and a positive reputation; they held steady membership numbers, even during the pandemic, and engaged with their clientele through social media and digital offerings.